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This is Your Brain on Engineering

Our girl-power spoof of the classic ‘This is Your Brain on Drugs’ ad

This Easter, we wanted to highlight some of the reasons more choices for girls are so important. Why stay on a conveyor belt when you can build your own Ferris wheel, after all?

We’re out to show the world that girls deserve more options than dolls and princesses. We believe that femininity is strong and girls will build the future — literally.

In this video, all of the machines, including the conveyor belt, Ferris wheel, ramp and barn, were built entirely out of GoldieBlox toy pieces. Construction toys like GoldieBlox teach basic engineering principles, develop motor and spatial skills, and build interest and confidence in STEM fields. For far too long, construction toys have been designed and marketed almost exclusively to boys, excluding girls from learning these valuable skills. We are here to change the equation.

As GoldieBlox founder, Debbie Sterling, likes to say: “It’s OK to be a princess, but I want girls to build their own castles too.”

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