Our Mission

GoldieBlox is the award-winning children’s multimedia company disrupting the pink aisle in toy stores globally and challenging gender stereotypes with the world’s first girl engineer character. Through the integration of storytelling and STEM (Science, Technology, Engineering and Math) principles, GoldieBlox creates toys, books, apps, videos, animation and merchandise; the tools that empower girls to build their confidence, dreams and ultimately, their futures.

Since its founding in 2012, GoldieBlox has been recognized as a leader in children’s entertainment and has reached billions of consumers through TV, radio and digital as the first start-up with a Super Bowl commercial and a float in the Macy’s Thanksgiving Day Parade. In 2014, Fast Company named GoldieBlox to its list of Most Innovative Companies, and GoldieBlox was recognized with The Toy Industry Association’s Toy of the Year and Apple's iOS App of the Year awards. In 2015, GoldieBlox won Parents Magazine’s Toy of the Year and founder, Debbie Sterling, was inducted by President Obama as a Presidential Ambassador for Global Entrepreneurship, honored by the National Retail Foundation as one of 25 “People Shaping Retail’s Future,” and by the National Women’s History Museum with a “Living Legacy” Award for her work inspiring girls.


GoldieBlox has had over 1 million app downloads and over 1 million toys sold across more than 6,000 major retailers worldwide.

Meet our inventor and CEO, Debbie Sterling

Debbie Sterling is the founder and CEO of GoldieBlox. She never knew what engineering was until her high school math teacher suggested she pursue it as a college major. Debbie couldn't figure out why her math teacher thought she should be a train conductor! Nevertheless, she gave engineering a try during her freshman year at Stanford. Four years later, she graduated with a degree in Mechanical Engineering / Product Design. Bothered by how few women there were in her program, Debbie became obsessed with the notion of "disrupting the pink aisle" with a toy that would introduce girls to the joy of engineering at a young age.

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