Big Sister is Watching
Research shows that girls who play with fashion dolls see fewer career options for themselves than boys (see study) . One fashion doll is sold every three seconds. Girls’ feet are made for high-tops, not high heels...it's time for change.
This Fall, GoldieBlox breaks the mold with an action figure for girls. With fully articulated joints, hands that grip, construction pieces, and a 13' working zipline, she’s designed to get girls building.
It’s time for girls to have options.
It’s time for us to take action.