Frequently Asked Questions
How is GoldieBlox "for" girls?
Our founder, Debbie, spent a year researching gender differences to develop a construction toy that went deeper than just "making it pink" to appeal to girls. She read countless articles on the female brain, cognitive development and children's play patterns. She interviewed parents, educators, neuroscientists and STEM experts. Most importantly, she played with hundreds of kids. Her big "aha"? Girls have strong verbal skills. They love stories and characters. They aren't as interested in building for the sake of building; they want to know why. GoldieBlox stories replace the 1-2-3 instruction manual and provide narrative-based building, centered around a role model character who solves problems by building machines. Goldie's stories relate to girls' lives, have a sense of humor and make engineering fun.
What about boys?
We couldn't be more thrilled to let you in on a little secret: boys love GoldieBlox too...pink ribbon and all! Keep an eye out for male characters in the GoldieBlox line moving forward and remember: everyone is encouraged to discover engineering with Goldie and her friends.
Many girls love pink, we aren’t debating that. We’re not even saying they shouldn’t dress up like princesses if they choose. We just believe girls are MORE than just princesses. We’d love to see a tool belt thrown in with the lace. How about a queendom constructed with pegboards and axles and a pet dog named Nacho? In any case, we will continue to include colors from all over the rainbow.
I live halfway across the world. How can I get my hands on a GoldieBlox toy?
From GoldieBlox.com we ship directly to customers in both the U.S. and Canada, so you can order directly from us. In addition, we’re excited to announce that if you live in the UK, Ireland, Australia, South Africa, Singapore or Philippines you can find GoldieBlox toys online and in stores in your home country! Head on over to our store locator to find a store near you.
For everyone else, we’ve partnered with Amazon and they’ll ship most anywhere in the world.
If you’re still having a hard time finding us, please hang in there! We’re working hard every day to get GoldieBlox into the hands of girls everywhere. Sign up for our newsletter to stay in the loop and ask your favorite retailers to carry our toys.
Where is my package?
You can track the status of your package using your email and order number here. If your package shows as delivered, but you haven't yet received it, please email firstname.lastname@example.org, and we'll make sure you get your GoldieBlox as soon as possible! Head on over to our shipping and delivery page for more detailed info on shipping.
Missing pieces? Did Nacho get off his leash? Did Katinka backstroke down the toilet bowl?
Don’t panic. Email email@example.com and we’ll find a way to get the gang back together and building again!
What engineering principles are being taught through the GoldieBlox toy?
Our toys teach a variety of engineering and problem solving skills, such as: wheels and axles, hinges and levers, pulleys, gears, animation and more. In the future, we’ll be adding motors, circuits and even coding! Visit our products page for a detailed description of each toy and the concepts your child will learn by playing.
What languages do Goldie and her friends speak?
Currently, Goldie is only available in English. We are, however, committed to eventually making GoldieBlox accessible to girls in all countries and languages!
What is Bloxtown.com?
Bloxtown.com is a digital playground where kids can explore interactive components, instructions to invent more cool contraptions, and educational tutorials that further develop science, technology, engineering, and math (STEM) skills.
GoldieBlox and the Movie Machine App FAQs:
Which platforms can use the app?
The GoldieBlox and the Movie Machine app is available exclusively for iPhone, iPad, and iPod Touch.
How much does the app cost?
Holy Bloxamole! GoldieBlox and the Movie Machine is free to download through the App Store!
Why is the app only available on iOS?
We’re working frantically over here in Bloxtown! This is our very first step into the digital space and we’re laser-focused on creating the best possible user experience out of the gate and then expanding to as many additional platforms as possible. Stay tuned for new platform announcements in 2015!
Where in the App Store will I find GoldieBlox and the Movie Machine?
Entering “GoldieBlox” in the search field is probably the easiest way, but if you feel like browsing, try the Kids’ category or hang a left at Education and a right at Games! You can also find it here!
What engineering principles does the app teach?
The GoldieBlox and the Movie Machine app teaches kids the basics of animation while they create 12-frame animated gifs through additive illustration. Whaaaat? Yeah, OK, they get to draw fun pictures that change a little each frame. Then they play the frames in sequence to make a little movie, showing how are made. You’ll be amazed at what they create!
How are the animation frames created?
Kids (and adults) get to illustrate a series of 12 slides. On the first one, they start with a blank slate, but after that they are guided by a ghost of the previous slide in the background (called an onion skin in the animation world) so they can see where the last frame left off. With each slide differing slightly from the one before it, the slides create the illusion of movement when played one after another. It’s the theory of Persistence of Vision, a basic principle of 2D animation. You can also take photos and combine stop motion techniques with their own drawings to create live-action animations. Want to turn your cat into a superhero? Take a picture and give her a cape – BAM! Super kitty!
I heard there’s a super secret surprise when you open the app for the first time. What’s that about?
The first time you open GoldieBlox and the Movie Machine you get to see the first ever (!) animated cartoon about Goldie (voiced by Emily Haines from the rock group Metric). The cartoon follows Goldie and her friends as they try to save the Bloxtown Film Festival by building a zoetrope, a pre-cinema animation device.
Is there a tutorial?
You bet! It’s even narrated by Kari Byron, the host of MythBusters. The step-by-step tutorial will walk through the basics of the app using pre-populated animations as examples for what’s possible. There are also traceable slides for practicing basic animations like a stick figure walking or a spring bouncing.
Is the app compatible with the GoldieBlox and the Movie Machine toy?
While it’s super fun on its own, the GoldieBlox and the Movie Machine app is also fully compatible with the physical toy, adding hours of play and endless animation possibilities. Both the pre-populated animations and the original creations kids design are printable directly through the app, so kids can print them, cut them out and use the cards in the zoetrope they built out of the latest GoldieBlox components.
Can I see animations created by other users?
Along with tutorials on how to create your own animated gifs, the GoldieBlox and the Movie Machine app will also feature designs from other users, the GoldieBlox team, and even a few celebrities.
Can animations be saved?
All animations can be saved to a user profile. From there, they can can be accessed and revisited at any time. That way, you can edit and add even more creativity to any of your movies!
Can I share my completed animation socially?
We’re working on it! Stay tuned for GoldieBlox and the Movie Machine app updates.
Does GoldieBlox have plans to release additional apps?
The shortest answer is YES! GoldieBlox plans to build an entire digital universe. Call it a “play-verse” or a “funiverse” – or better yet, call it Bloxtown.com! We’ll continue to introduce new characters and incorporate exciting adventures in STEM. The GoldieBlox world will include multimedia play experiences that combine mobile applications, physical toys, and interactive websites. Come build with us!