A machine built (by girls) for change. twirly arrow

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What we're building

We're GoldieBlox, a toy company out to show the world that girls deserve more choices than dolls and princesses. We believe that femininity is strong and girls will build the future — literally.

Our founder, Debbie Sterling, is a Stanford engineer who decided last year that girls need more choices than the pink aisle has to offer. She developed GoldieBlox, an interactive book series + construction set starring Goldie, the kid inventor who loves to build.

This year, we wondered what we could do to showcase the amazing inventive power that girls have. So...we might have recruited three young girls and that guy who made OK Go's famous Rube Goldberg machine to turn an average home into a massive, magical contraption.

And we might have made it entirely out of toys.

And we might have rewritten the Beastie Boys’ "Girls" to be about girl power.

And we might have recorded an 8-year-old girl rapping it.

And by "might," we mean we did.

Sabrina, Raven, Reese, and Brett built an incredible machine, far beyond our highest expectations. We think it's a perfect encapsulation of the potential of every little girl, with a nice splash of the organized chaos that is the trademark of any good invention. We want everyone to see it and be inspired.

This holiday season, if your daughter’s asking for fairies, dolls, and princesses, consider adding GoldieBlox to the mix — so she can build something amazing, too.

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Team Goldie